The Rainmen
TASK
Quick and efficient search for
donation products
CLIENT
Rainmen | Social organization
TIME
November 2020 - July 2021
ROLE
Research, UX|UI design
Brief
"Rainmen" is a social initiative established in 2013 that conveys objects and donations to work for the weary population.
Today the initiative is powered by instant WhatsApp messaging.
There was a need to make efficient and improve conduct.
Problem
Many products for donation are forgotten in the group and are difficult to find when needed.
Research
1
LEARNING ABOUT THE INITIATIVE
Questions were asked to understand the initiative in-depth:
• What is the purpose?
• How is it run and by whom?
• How is the project working, and by whom?
• How many participants are there?
• What is their involvement? And more
2
OBSERVATION
In order to understand the needs, the conduct of the existing group on WhatsApp was observed.
During the follow-up, it was discovered that many products which are not taken in the first hours are forgotten.
In addition, it has been found that in many cases, users search for specific products that, according to the tracking, were uploaded a period ago.
3
"Not always I manage to find what I need in the group"
"The group is flooded with messages and I can't keep up"
"The Initiative is important, but I don't find time to deal with it"
"There is difficulty in transference objects"
INTERVIEWS
After several months of observing and learning the initiative,
user interviews took place. The interviews were conducted in an open conversation format, emphasizing understanding the
user's needs, difficulties, and pain points.
Persona characterizations were performed in order to understand the user's needs and create empathy with them.
4
PERSONA
Conclusion
The initial assumption
Conclusions after the study
Replace the existing platform with a product that will improve existing conduct
The existing platform works well in the field of instant donations
Many donations that do not receive an immediate response are forgotten
The solution need to be simple and convenient, with an emphasis on search by location
Solution
A product that stores all the objects that did not have an immediate demand.
The product can search by location and type of object requested; in that way, the transmission is
simpler and more efficient.
Sketches
User flow
PRODUCT REGISTRATION
SEARCH
PRODUCT PAGE
PRODUCT UPLOAD
PROFILE
Sitemap
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Wire frame
IDEA
Rainmen make the transfer of unused objects accessible,
fast and efficient
Visual identity
COLORS
009FE3
EBF7FE
7A8A90
TYPOGRAPHY
Aa
Roboto
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9
Final product
Home page
Onboarding
Profile
Product page
Textual search
Search by location
Textual search
Search by location
One person's junk is another person's treasure
