Interactive
routes
Muza museum
ROLE
Research, UX|UI designer
TIME
April 2018 - December 2018
This project won first place in an interactive product competition of the Muza Museum
MUZA, the Eretz Israel Museum, located in Tel Aviv, is a multidisciplinary museum that exhibits Israeli culture, past and present.
The museum deals with archeology, ethnography, applied art, art, photography, and documentation in Israeli society and expanded them.
The museum, one of the third largest in Israel, is spread over 200 dunams and comprises about 15 buildings and various installations.
Brief
Interface solution that encourages access arrival to the museum's permanent exhibition parts.
With an emphasis on people in age 20-30.
Problem
Lack of early information will make it possible to plan the visit to the wide-scale and eclectic museum.
Research
In order to understand how to respond to the museum's brief, a depth study was done on both the museum and the users.
About 15 weeks were devoted to in-depth learning of the museum. We tried to understand what prevents people from attending permanent exhibitions at the museum.
Tours
In the museum
Interviews
With the staff
Interviews
With optional visitors
The museum spread over
200 dunam, and has
Fifteen complexes and various installations
"When I guide a tour, the visitors get tired after a
few complexes"
"I haven't heard of this museum.
What exhibitions there is?"
Personas
In order to understand better the user and create empathy, personas were made
Conclusion
The size of the museum and his eclectic exhibitions creates frustration among users.
There is a need for a new interactive concept that will attract users to the museum.
Problem
refining
Lack of early information will make it possible to plan the visit to the wide-scale and eclectic museum.
Solution
An gamely interface, which builds a customized tour according to the user's choices.
User flow
User flow was made to identify the user’s movement through the product, mapping out every step the user takes.
The user can access this tour from his private device through the entrance to the museum site or from stands located at the entrance to the museum.
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Tracks division
The tracks are built according to a specific personality motif and include the related exhibitions. The routes are different in their structures as well as during the road.
Wire frame
The interface enables in a gamely and enjoyable way an accurate tour for
the user.
Visual identity
Mood bord
Colors
FF3399
33CCCC
FFFF66
Typography
Aא
Assistant
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
א ב ג ד ה ו ז ח ט י כ ל מ נ ס ע פ צ ק ר ש ת
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Final product
