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Utilize
your
way
ROLE
Research, UX|UI design
TIME
March 2019 - July 2019
TASK
Learning & expanding knowledge
for timeless students
GOAL
A Interface solution that enables learning and expanding knowledge during untapped times on the roads
WAY-WAY app enables learning and expanding knowledge in different interests during untapped times on the roads.
WAY-WAY is adapting the content to the user's needs
and to his preferred form of learning.
In addition, the product is calibrated with various navigation applications in order to adapt the learning content to the user's rode time.
UX research
Problem
Students study for many hours each day, on average 8-10 hours. Some combine their studies with work, scholarships, family and more. Therefore the students lack time for learning and enrichment, which can harm their studies and personal development.
UX research
Solution
Design digital product that enables learning of content that is modified to the user needs and interests
The product is adapted for untapped times in the user hours on the roads. So that the user can incorporate learning into his busy daily schedule.
UX research
Interviews
User interviews were conducted to understand the problems and pain points.
The interviews were conducted one-on-one with students from various degrees and various universities and colleges.
In the interviews, questions were asked for understanding the user's schedule, what difficulties they are experiencing, and their way of learning.
Question
1. What is your schedule?
2. What are your distresses during the day?
3. What are your learning habits? How do you do your homework?
4. What annoys you in your daily schedule?
5. What makes you tired in your daily schedule?
6. Would you like to learn new skills to help with your studies?
7. Do you have time to learn these skills?
8. What are you missing during the day?
9. What is your feeling during the day?
Mapping process
Nadav. Structural engineering
Home > College
Dvir. Accounting
Home > College > Scholarship
Or. Hospitality
Home > College > Scholarship
Hila. Art student
Home > College > Work
Oshri. Attorney
Home > College
Vered. Electrical Engineering
Home > College > Work
The students' schedules and their daily travels were learned.
The students were also asked about their mode of travel: car, public transportation, bicycles, and more. All the information collected was placed on a map; in this way, it was possible to learn and understand well the needs, difficulties, and opportunities that the student goes through on a daily basis.
*It is important to point out that the mapping process did not include exact traffic time, waiting times for public transportation, congestion, and more. A large proportion of the interviewees shared that these are bad experiences that happen to them often.
UX research
Conclusion
It was found that the initial assumption that students
don't have much time for learning and personal development
was correct.
The students were asked about their daily routine, and it was found that every student spends much time on the rides every day, trips from home to school, from school to various scholarships, buying equipment for their studies, meetings, and more.
On average, each student “spends” 2.5 hours a day on the roads.
Concept
Artitecture
The product structures use the funnel method.
From all the existing topics, the user chooses which interests are relevant to him, then how much time he has available for learning.
And choosing a preferred way of learning, this way, the need of the user is fulfilled.
Concept
WireFrames
The wireframes were built on understanding which way of using the product is the right and most suitable for the users.
During the wireframes test, it was discovered that users would want to choose a preferred way of learning in each process, and in addition, it is essential that the time selection is on the main screen and the whole process will be short and straightforward.
Idea
WAY-WAY
enables learning on the untapped times on the roads.
Colors
The colors indicate bold and young colors.
The colors are inspired by marker colors, considering that the application is accurate and refines content for the user, just like marker colors.
#00f0ff
#cb1fcc
#40ffc3
#6600ff
Iconography
Typography
Aa
Barlow
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9
Visual identity
Logo
The design language was taken from the problem's solution - learning on the roads a hint of the road shapes, the dividing dash.
Final product
Screens
When registering for a product, the user selects
his interests.
The user chooses his preferred learning method.
In the learning screen, the user can view the content, rate it, add to favorites, switch the learning method
and share the content.
The content continues according to the duration of the road and the user's preferences. The user can at any stage see how much more time he has left for the destination
WAY-WAY allows the user to learn on the untapped times in the roads, content modified to his needs and interests.
The user enters the amount of time he has on the home screen.
Or connects with the navigation app in use to get the current duration of the road.
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